JORGE E GONZALEZ

Experience

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  Principal Software Engineer 08/2014 – Present

  Avalon Team, Mission, TX

  • Designed and developed a high-traffic cloud-based SaaS logistics application used by hundreds of thousands of drivers across North America Worked with C#, PostgreSQL, Azure SQL Server, .NET, Bootstrap, AJAX, MVC, and React

  • Leveraged Git worktrees + AI coding assistants (Codex, Claude Code, Cursor) to develop multiple features in parallel, significantly increasing development velocity

  • Managed the full software development lifecycle, from planning and development to deployment, ensuring high-quality solutions that met business goals

  • Worked closely with stakeholders to define and prioritize features, ensuring smooth integration into the platform

  • Integrated LLM-powered features using Ollama and OpenWebUI for private, business-focused AI use cases

  • Created prototypes and proofs of concept to help the team understand new features and speed up development

  • Established coding standards, conducted code reviews, and mentored developers to improve code quality and efficiency

  • Migrated a PHP-based SaaS application to the cloud using Angular, React, Bootstrap, AJAX, TypeScript, Azure Functions, C#, .NET Core, and MS SQL on Azure The migration helped companies like Starbucks, FedEx, and Whole Foods Market adopt the platform

  • Built a cloud-based web application for wiwetcom using C#, .NET Core, MVC, Bootstrap, AJAX, Angular, React, TypeScript, Web APIs, and Azure Microservices Integrated payment processing with Braintree and Stripe

  • Developed Visual Studio Extensions to simplify installing, disabling, and uninstalling ASP.NET and MVC templates

  • Created ASP.NET, .NET Core, and MVC templates to help developers quickly set up mobile-ready web applications

  • Built Martleto Checks, an Android app using Xamarin, C#, SQLite, Azure Cognitive Services, and XAML, allowing users to create and print checks from their mobile devices

  • Developed custom web applications for various clients using Azure Cognitive Services, Azure SQL Server, Azure Service Fabric, ASP.NET, .NET Core, C#, MVC, JavaScript, Angular, React, TypeScript, Web APIs, and WPF on Azure and AWS

  • Built AI-powered applications using Azure Cognitive Services and modern LLM tooling to extract insights, automate workflows, and enhance user experience

  • Built a high-velocity workflow combining Git worktrees and AI assistants, allowing parallel feature development, rapid experimentation, and faster delivery cycles

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  Principal Software Engineer 10/2024 – Present

  NMFTA - National Motor Freight Traffic Association, Remote, TX

  • Led architecture, design, and development of the Consumer API powering core NMFTA services, used by major logistics providers and customers such as FedEx, XPO, Chevron, and Amazon, handling hundreds of millions of requests per month

  • Used Cursor, ChatGPT, and GitHub Copilot to accelerate development, debugging, and refactoring

  • Designed and implemented high-performance, scalable, cloud-based solutions using Azure, C#, .NET Core, MongoDB, and Microsoft SQL Server

  • Developed new features for the Customer Portal, a critical web application used by NMFTA customers to manage services and data; built with C#, Azure, React, CSS, MongoDB, and MSSQL

  • Ensured high availability, security, and performance across both API and portal products in a large-scale production environment

  • Collaborated with cross-functional teams and stakeholders to deliver reliable, user-centric software solutions aligned with NMFTA’s mission to support the freight industry

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  Principal Software Engineer 08/2021 – 01/2023

  Omnitracs, San Diego, CA

  • Design and develop new features for a cloud-based SaaS logistics application currently being used by hundreds of thousands of drivers in North America; the application uses the TDD development process with C#, PostgreSQL, Azure SQL Server, .NET, Bootstrap, AJAX, and MVC

  • Maintained a web application in C#, MVC, Web APIs, Angular, AJAX, PostgreSQL, Java, and MS SQL Server being used by hundreds of thousands of drivers in the USA and Canada

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  Principal Software Engineer 05/2021 – 08/2021

  Trans-soft, Phoenix, Arizona

  • Led the successful migration of a mission-critical SaaS PHP application to the cloud for a prominent logistics company. Utilized Angular, Bootstrap, AJAX, and TypeScript for frontend development, and Azure Functions, C#, .NET Core, and MS SQL on Azure for backend infrastructure. This transformation has resulted in heightened scalability, efficiency, and accessibility, with the application now serving renowned clients such as Starbucks, FedEx, and Whole Foods Market

  • Established and enforced rigorous coding standards to elevate team performance and ensure consistency in software development practices

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  Principal Software Engineering Consultant 02/2020 – 05/2021

  The Famous Group, Culver City, CA

  • Led the architectural design and implementation of a cutting-edge multimedia solution for the Dallas Cowboys American football team, utilizing C#, XAML, and WPF to orchestrate video displays across a 40-monitor video board at AT&T Stadium

  • Established and implemented coding standards, design principles, and architectural blueprints, fostering a culture of excellence and innovation within the team

  • Implemented CI/CD pipelines for the Dallas Cowboys' WPF and CMS applications using GitHub Actions, streamlining deployment processes and ensuring continuous delivery of updates

  • Utilized C#, DirectShow, and Emgu.CV to enable video reading, splitting, and seamless transitions between videos

  • Applied C#, Web APIs, .NET Core, and JSON objects to update assets on the WPF application by connecting it with a custom CMS application created with .NET Core and React on a docker container on AWS

  • Employed C#, WPF, XAML, and Socket programming to create a video capture server that streams video through TCP sockets

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  Senior Software Engineering Consultant 02/2019 – 08/2019

  Capital Group, Irvine, CA

  • Used MS SQL, Sybase, and C# to enhance back-office financial applications and evaluate the potential impacts on the enterprise that Capital Group uses to trade and manage global swaps, forwards, futures, FXs, bonds, and stocks across the world

  • Used C#, MS SQL, and Sybase to create and enhance features that allow the mass transfer of financial assets, such as positions and accruals, between managers within portfolios

  • Query multiple in-house and third-party systems to create reports that allow Capital Group to identify accounting errors within their system

  • Queried multiple in-house and third-party systems to create reports that allow Capital Group to identify accounting errors within their system

  • Created unit testing and facilitated the development of automation testing that allows Capital Group to find and fix errors before systems reach production

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  Senior Software Engineering Consultant 08/2018 – 11/2018

  R121, Foothill Ranch, CA

  • Used Azure, C#, VB.NET, MVC, Webforms, jQuery, MS SQL Database, and GitHub to help R121 customers reach more clients in Latin America and Asia by converting their ecommerce web applications into multi-language and multi-cultural web applications

  • Helped the customer marketing department to reach more than 100,000 subscribers by supporting their back-end applications through the use of Azure, C#, VB.NET, MVC, .NET Core, Web forms, jQuery, MS SQL Database, Web APIs, Microservices, and GitHub

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  Senior Software Engineering Consultant 09/2015 – 03/2018

  3E, Carlsbad, CA

  • Developed and implemented enterprise architecture on multi-language and multi-cultural web applications in C#, MVC, AJAX, Entity Framework, LINQ, Telerik, Web APIs, and MS SQL Server that helps companies around the world improve compliance with environmental regulations and supply chain obligations

  • Designed and maintained a multi-language application using C#, MVC, Entity Framework, LINQ, web services, Telerik, Web APIs, and SQL Server, that facilitates data sharing between other applications within the organization

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  Application Developer 07/2012-09/2015

  LA Fitness, Irvine, CA

  • Reduced overhead costs by creating a Windows music application with C#, WPF, web services, Web APIs, and SQLite, that trainers in more than 200 clubs countrywide can use in their fitness classes

  • Built an intranet web application using C#, ASP.NET, AJAX, Web APIs, and MS SQL Server that facilitates the group fitness department tracks and updates the Windows music application that is deployed in more than 200 clubs countrywide

  • Maintained a web application in C#, ASP.NET, AJAX, Web APIs, and MS SQL Server that allows thousands of trainers countrywide to create, edit, and delete their training sessions and modify their schedules

  • Supported a desktop application in C#, WPF, Windows Forms, Web APIs, and MS SQL Server that assists the human resources department to recruit, dismiss, and manage thousands of applicants and employees

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  Senior Web Developer 03/2010 - 07/2012

  ThinkPets, Huntington Beach, CA

  • Lead HealthyPetu’s software engineer team by managing day-to-day operations, taking care of resource planning, budget control, monitoring code quality, delegating tasks, and translating user requirements into product features

  • Managed HealthyPetu’s offshore outsource software engineer team by delegating tasks, monitoring code quality, and merging code changes

  • Reduced the cost of development by customizing large-scale and complex content management systems (CMS) that allows the company to update and maintain HealthyPetU’s website without the need for developers

  • Developed, programmed, implemented, and managed large-scale websites and web applications in C# .NET, MS SQL Server, and AJAX

  • Provided thousands of veterinarians with unparalleled professional business and marketing services to strengthen their relationships with their clients by enhancing and maintaining HealthyPetU’s website

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  Senior Software Engineer 09/2009 - 03/2010

  OneStop, Long Beach, CA

  • Used C# and MS SQL Server to increase OneStop’s customers’ annual sales by creating new features, including a wish list

  • Maintained web applications in C# .NET, MS SQL Server, and AJAX, enabling thousands of people to search and buy clothing and accessories online using any of OneStop’s customers’ sites such as lululemon, True Religion, Seven Jeans, Splendid, John Varvatos, and Billon Dollar Babes

  • Increased retail sales for OneStop’s customers by integrating OneStop’s web applications with third-party applications, thus allowing them to sell and ship products to international customers

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  Senior .NET Software Developer 11/2007 - 09/2009

  Superior Access, Irvine, CA

  • Saved the company time and $50,000 dollars a year in license fees by creating a new Intranet web application based on C#, ASP.NET, Web APIs, and AJAX that enabled the Operations Department to more expediently process customers’ transactions and requests on a daily basis

  • Designed and developed a robust enterprise Intranet web application using C# .NET, Web APIs, and AJAX that helped the Professional Service Department track and invoice agencies for services provided by Superior Access

  • Worked with upper management to analyze business workflow and performance by creating and maintaining a data warehouse and reporting process through the use of MS SQL Server and MS SQL Server Reporting Services

  • Maintained web applications and web services in C# .NET, Web APIs, MS SQL Server, and AJAX, enabling the 3,000 Superior Access agents to quote and buy insurance policies online

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  Senior Web Application Developer 05/2006 - 11/2007

  Urban Science, Long Beach, CA

  • Automated a preexisting inefficient data warehouse update process system through the development of a simple, yet sophisticated, desktop application and web service, ultimately saving both time and money

  • Maintained and enhanced web applications in C# .NET, MS SQL Server, and), allowing Urban Science’s customers to analyze and mine its data

PERSONAL PROJECTS

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  Software Developer / Bootstrap Founder 08/2014 - Present

  Wiwet.com, Irvine, CA

  • Built a mobile-ready web application using C#, MVC, Bootstrap, AJAX, Azure SQL Server, and Azure Server Fabric with Braintree and Stripe integration that allows users to buy and download ASP.NET, MVC, and ASP.NET Core templates

  • Created Visual Studio Extensions that enable users to install, disable and uninstall ASP.NET, MVC, and ASP.NET Core templates

  • Imported PSD templates into the ASP.NET, MVC, and ASP.NET Core frameworks by breaking them into master pages, site layouts, web controls, web pages, views, and partial views

  • Created ASP.NET, MVC and ASP.NET Core templates that help developers to create mobile ready web applications in less than a minute

Education

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  California State Polytechnic University August, 2005

  Pomona, CA

  Bachelor of Science in Business Administration

  Computer Information Systems (CIS)

  Business Systems Analysis Track

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  Rio Hondo College Summer 2003

  Whittier, CA

  Associate of Arts in Business Administration.

Certifications

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  Azure Fundamentals